Succession Planning - Passing the Business On

You've been running your business now for many years. You started it as a
young man, but the time has come for you to step out of the way, let somebody
with more years ahead of them take a chance at bringing the company forward from
this point on. But how do you set up that succession? Who do you choose? What
sorts of things need to happen before you can step away from the company that
you worked so hard to create and build from nothing?
The most important thing to remember is that the transfer of leadership should
be seen as a process rather than an event. Suddenly letting your employees know
that while they've been reporting to you for years, they'll now be taking
direction from your son or your business partner is a good way to lose their
loyalty and undermine the authority of the succeeding party. People have to
become comfortable with a person and learn to respect them on their own terms.
Your endorsement helps, but it's not enough to ensure the same sort of loyalty
and hard work no matter how well liked and respected you are.
There are two things that need to happen when it comes to transferring a company
to a successor: transferring power, and transferring assets. The first is done
socially, politically. The second is done mathematically.
When transferring power in a company, the first thing to do is to choose a
successor with some sort of stake in the company. Often this is a relative that
has at least the financial incentive to do the best job he can, but that alone
isn't enough. They should have the same passion for your company that you do,
have worked in it at multiple levels, and have some sort of recognition. No
successor should be brought in off the street or from outside the company if
they haven't spent time there learning how things work and how they can be
improved. Make sure that their agenda and goals are close enough to yours that
there won't be a drastic change in the company's direction after you leave, but
different enough that the company can continue to grow and doesn't become
stagnant. Most importantly, keep an eye on timing and make sure that you're
releasing control of the business as your successor takes it. If you move too
quick or too slow, it can cause friction that will hinder the ability of whoever
you're grooming to take over day to day operations.
Transferring the assets of the business, on the other hand, is much more
challenging and a veritable mine-field. The first thing you should do is spend
significant time with your financial planner, both for your business and your
personal one. Get their advice as to how best to handle the transition. Review
the tax codes and see what parts of the company qualify as gifts, which parts
must be sold, and how transfers translate into taxes. Consult your legal
department as well as to the best way to transfer the name on assets and whether
you should do so over a period of time or all at once.
Every company is different, especially when it's your company. The fear always
exists that without you there to run it, it will fall to pieces. However, if you
handle your succession correctly, you may live to see a new generation bring the
company you started into the next phase of its prosperity.
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